Playas Play

Providing sports fans a more engaging experience with the sports they love.

Sports App

I joined this startup primarily to redesign the app to better cater to the mobile platform and sports user. My extensive background in games, mobile and all phases of development became a cornerstone in which the founder relied upon.

Never one to not step up I played key roles in developing test plans, marketing materials for User Acquisition and Pitch Decks, visual designs from icons and interface elements to data systems like XP and economy balancing.

UX/UI Design

Using pencil & paper, wireframes and tools like InVision I created designs and prototypes to incremental transition from was a web design for engineers to a mobile design for sports fanatics. I listened to the users and provided designs to emphasize key features and put navigation elements within reach of one hand. The results were improved retention and engagment.

I employed the following skills to execute my directives:

  • Wireframes.
  • Visual Designs.
  • Prototyping.
  • Pencil & Paper Sketches.
  • User Centered Design.

BEFORE

A design that ommitted the mobile platform and target audience.

DURING

Incremental design changes during soft launch to accommodate Dev constraints.

AFTER

A streamlined navigation putting emphasis on key features


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